“Enjoy the Sardinia Experience”:

Cutting-edge cosmetology from the most precious essences of Sardinia: European premiere for the Aurora and Luce lines

Manchester, 6 March 2009 – Manchester today hosted the European premiere of the new lines Aurora and Luce-Benessere SPA, which Klimm is getting ready to launch on the Italian market.

Two lines of high quality natural cosmetics, the result of lengthy research on the island’s vegetation: they feature extracts of plants such as myrtle, lentisk, juniper, Helichrysum italicum and cork, as well as strawberry tree honey, enriched with 24K gold and energised with the alchemic formula of light.

A convergence between modern cosmetics and ancient alchemy, in a perfect synergy of interior and exterior beauty.

LUCE – Benessere SPA line: well-being for skin and emotions

An innovative and intense line of cosmetics that focuses attention on the skin in order to arrive at the seat of emotions.

Its plant formulations, evocative fragrances and precious active ingredients form a perfect synergy with the treatment method, which optimises the products’ characteristics. The use, absolutely unprecedented, of cork, lentisk oil and extracts of Helichrysum italicum and myrtle, native to the Sardinian land, distinguish this line, lending effectiveness and strength to its cosmetic action. Energised with the alchemic formula of light, the cosmetics are developed through a production process that has no equals.

AURORA line: elixir of youth with the light of gold

Characterised by the presence of gold, a luminous and regenerating metal, AURORA is an elixir of youth that contains no synthetic elements, entrusting face and body to natural ingredients with a deep restorative power. The combination of extraordinary active ingredients - cork, honey and gold - endows the cosmetics with a new anti-age effectiveness, lending vitality and turgidity to skin. The creams of the Aurora line have been energised strictly following the alchemic formula of light, according to which all components must coexist in the proportion of 1:3:7.

Present in every product of the Aurora line are the three kingdoms (mineral, plant and animal) and seven characteristic plants of the island of Sardinia.

From the Mineral Kingdom comes pure 24K gold, known in the realm of cosmetics for its regenerating properties and protective action against the aggression of free radicals.

According to alchemic wisdom, gold brings life on every level: light and energy that activate and reactivate, lending vitality and splendour.

From the Plant Kingdom come the extraordinary properties of cork and other characteristic plants of the island of Sardinia. The cork extract from Quercus suber contributes to the tensor effect, thanks to the presence of suberin.

From the Animal Kingdom, finally, comes the honey of Sardinia, which provides a nourishing, hydrating and regenerating effect.

AURORA line products:

1.    Energising Face Cream: a precious formula containing 24K gold, honey and a synergetic blend of Sardinian plant extracts: cork, myrtle, Helichrysum italicus, carob, walnut, willow and caper. Created to prevent and minimise the signs of skin ageing, it provides a global action: it protects skin against oxidative and environmental stress, performs a hydrating and dermo-purifying function, brings relief to sensitive skin and new vitality to skin tissues. It has an immediate anti-age effectiveness. Energised with the alchemic formula of light.

2.    Revitalising Body Cream: completely new formulation providing an intense restorative, nourishing and protective action. Rich, silky and velvety in texture, it contains 24K gold, honey, extracts of juniper, heather, cork, myrtle, calendula, walnut and willow. It lends skin a fresh and dynamic look thanks to its tightening and toning effect. Recommended for all skin types. Energised with the alchemic formula of light. Ideal after a sauna or sports activities.

Klimm srl is the first company to have created lines of high quality cosmetics containing the most precious essences of Sardinia: Aurora and Luce-Benessere SPA. It grew out of a partnership between botanist Giovanni Andrea Pinna and entrepreneur Giulio Cesare Senatore, who have applied their knowledge and research on the vegetation of the island of Sardinia to cutting-edge cosmetology.